What you find in all the other bottled ammonia smelling salts products out there are ammonia stuffed compounds for sustained release... And ammonia vapor is what you sniff in ammonia smelling salts that gives you that jolt. Cool. In comparison, in a bottle of AHHH!!! you get way more of those ammonia stuffed compounds, as well as the high quality, raw chemical compounds that actually react to create new ammonia vapor. AHHH!!! is a REACTION in a bottle. The result is something so strong even a seasoned ammonia smelling salts user will freak out! It's ridiculous!